No one would have expected a young couple from rural Wisconsin to sell everything to move to Florida — only to start one of the most recognized local pizza chains in Pinellas County!

It all began when Fred and Carol Zinda opened their first pizza restaurant in Pinellas Park with only 5 employees. Over the next 50+ years, the Zinda family has grown and Joto's Pizza has evolved into a favorite destination for many local residents.

The name "Joto" is derived from Fred and Carol's daughters, Jodi (Jo) and Tori (To). Both daughters and a son-in-law are full-time associates in the business, handling daily operations at each restaurant.

You will see Fred and Carol's grandchildren sporting their "Joto's shirts" for advertising campaigns, community parades, or simply for the frames on the walls in each location.